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Branding is not just about logo’s and letterheads. The role staff play in promoting the company’s values through their presentation and professional image is vital as 60% of first impressions are based purely on image.
Gentoo, the Sunderland based people and property business are in discussions with The Image Coach about providing practical support on maintaining a positive and effective professional image.
Having undergone a full re-branding, Gentoo want their staff to make the right impact on customers as the way employees present themselves is an extension of the company image.
The Image Coach based at Doxford Park, Sunderland, provides a range of personal impact development programmes for corporate customers to address this.
Founder of The Image Coach, Eunice Craig said: “My advice provides life-long skills for employees. During sessions I explain why image matters and its importance in business with content tailored to meet the individual client needs. This blends to create a coherent corporate image for the organisation and can lead to increased staff confidence, improved communication skills and greater personal effectiveness.
“I offer one to one Executive consultations, group workshops and team building events which are different and fun. The service could also be offered by the company as a thank you to staff giving them tools which can be used in their personal life.”
Gentoo are currently identifying areas of their working culture where Eunice may be able to apply her expertise in supporting the company’s brand.
Julie Kelly, Assistant Chief Executive for Gentoo said: “As Gentoo is such a large organisation and communication is the key to our success, The Image Coach may be able to help us ensure that we also deliver the right message through image - the most powerful form of non-verbal communication.
“For example, many of our staff have day to day contact with customers where it would be important for them to give a positive image which is both professional and approachable.”
For more information about The Image Coach please visit www.image-coach.co.uk or call 0191 501 8031.
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